About

I am a passionate storyteller and marketing innovator, driven by a love for connection and creativity.

Throughout my career, I’ve worn many hats, each sharpening my ability to craft compelling narratives, navigate complex challenges, and inspire meaningful change. From steering crisis communications to redefining guest conflict resolution strategies, and even reinventing a company’s brand voice and communication standards, I’ve been the trusted architect of transformation for a multi-million-dollar hospitality enterprise during its most defining moments.

But my expertise goes beyond words. I have a talent for uncovering inventive ways to optimize costs and boost revenue—securing vital grants, designing unforgettable events, and launching innovative business ventures that elevate the guest experience to something extraordinary.

My approach to creativity is rooted in pathos— appealing to emotion as a method of persuasion. I use the art of storytelling and creativity to connect on a deeply emotional level. Whether it’s a single moment of guest delight or a sweeping narrative that defines a brand, I’m just trying to make you feel something.

Career Highlights

  • Lead a team of marketing professionals. Fostered a collaborative, fun, and results-driven work environment. Service-oriented leadership style.

  • Managed every stage of marketing cycle: strategy, forecasting, branding, content creation, digital and print advertising, public relations, social media, website management, customer relationship management systems, crisis communications, reputation management, copywriting, and more.

  • Secured $70,000+ in New Hampshire Joint Promotional Program grant funds for the Waterville Valley Resort Association.

  • Achieved a 400% increase in opt-in email subscribers over three years through targeted campaigns and strategic list-building initiatives. Created the largest list of opt-in subscribers across all business’ owned media.

  • Managed a digital marketing budget of $120,000+.

  • Spearheaded Google Ad campaigns with impressive results - click-through-rates of up to 200% of the industry average.

  • Involved in over 150 annual events. Incredibly hands-on, making sure everything runs smoothly.

  • Spearheaded the creation of Schwendi Fest and Neon Night, generating +$50,000 in new revenue.

  • Secured the following industry accolades:

    • #1 Ski Resort in the East, Conde Nast Traveler (2022)

    • #14 Ski Resort in the North America, Ski Magazine (2023)

    • #1 X-C Ski Resort in East / #4 X-C Ski Resort in North America, USA Today Readers Choice(2023)

    • Best Ski Town to Visit if You Don't Ski, Travel & Leisure, 2022

    • Top 5 Nordic Ski Getaways in New England, Boston Globe (2022)

  • ​​Generated $30,000 in annual recurring revenue as a college intern.

Colorado College

Colorado Springs, CO
Bachelor's Degree in Psychology ~ Honors
Presidential Scholarship Recipient
Senior Thesis: The Relationship Between Adverse Childhood Experience and Substance Use Disorder

Certifications

Google Ads Search Certification

Google Ads Targeted Display Certification

Google Analytics Certification

Technical Skills

Google Ads Manager, Google Analytics, Inntopia CRM, RMS, & CMS, Meta Business Suite, SalesForce, Meltwater, Adobe Creative Suite (Photoshop, InDesign, Illustrator, LightRoom) Acoustic, Thynk, WhitePeaks POS, Squarespace, Wix, Salesforce, Qualtrics, Microsoft Office Suite, SocialTables, Constant Contacts, MailChimp, HootSuite, Canva, and more.


Coding Fluency

Plython, HTML