Effective marketing is evocative.
Pathos is a term popularized by Aristotle to refer to an appeal to emotion. Pathos Marketing harnesses the power of pathos as a means of persuasion.
Put simply? We make your customers feel.
90% of all decisions are based on emotions
Ads with purely emotional content perform twice as well compared to those with only rational content.
Emotional stimuli are also encoded more powerfully in the brain, making emotional campaigns not only more memorable but also more impactful in driving consumer behavior.
Pathos Marketing & Events is an experiential marketing agency specializing in events, website management, paid media, and brand development.
We focus on building impactful experiences and evocative brand footprints.
Pathos Marketing has created and managed dozens of incredibly successful digital marketing campaigns on both a regional and national level.
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